Memphis, Tennessee

Giro is a 100 foot tower located on the Plough Boulevard approach to the Memphis International Airport.  It features alternating bands of red and white fins. When cars pass, the bands of color appear to move like a set of gears while continually changing color. Completion anticipated for early 2017.

El Segundo, California   

Electroland designed and constructed the new interactive lobby experience of the DirecTV headquarters. 47,000 LED RGB light nodes are diffused by 600 curved plastic panels. This interactive light and sound project was realized with extensive use of parametric modeling computer modeling and CNC fabrication. Unique software was created to map video files into 3-D space. 2013.

Schedule and budget required Electroland to take a radically innovative approach to the design, fabrication and installation of Aurora. A parametric workflow allowed the designers to take complete control of the design, fabrication and installation process, and seamlessly exchange information with structural engineers Buro Happold. The expensive and time-consuming process of sub-contractor consultations and bidding was eliminated. The project was designed as a kit of parts, with several thousand items milled and or laser cut from a multitude of materials, including steel, aluminum and polycarbonate. 

The actual installed work never varied more than an astoundingly precise 3 millimeters from the digital model. This accuracy allowed for an amazingly fast lego-like assembly installation process where very little onsite measuring, drilling or cutting was required. A large number of relatively unskilled and affordable workers were unleashed to accelerate the installation process. This degree of factory pre-fabrication is unprecedented for such a large and complex installation, propelling the Maker paradigm into large construction technologies

Norfolk, Virginia

Metalmatisse is an interactive, vertical, exuberant, all stainless-steel, light and sound sculpture. It brings life to the park, both by its own light and sound actions, as well as by the visitor activity it generates. Visitors activate lights and sounds in 14 locations by standing in view of an aimed sensor in each flower. 2013.

Jacksonville, Florida

Electroland Principal Cameron McNall created a pseudo marketing campaign that explores how text and images are used to create the different “voices” of outdoor advertising using LED digital signs. Thirty-one unique images were displayed across twenty-six digital signs, one image for each day of March 2013. This project is part of the Highway Gallery initiative of the Florida Mining Gallery and Clear Channel communications. 2013.

Denver International Airport, Colorado

Relax is a light-based environmental light and graphics installation that transforms the “A” gates terminal with light and color. Six continuous walls of LED backlit graphics display images that mimic the different “voices” of airport experience, including wayfinding, advertising, security messages. 2013.

New York, New York

Two 3 x 4 meter luminous panels of this LED interactive light installation face each other in the lobby entrance of the New Gotham Apartments, located on 43rd Street between 10th and 11th Avenues. The motion of humans is tracked by cameras and is represented on the panels as soft white clouds that nudge and stir the colored forms. The intense LED ambient light fills the lobby with an aether of colored light. 2012.

Los Angeles, California

SKATE 1.0 is an abstract virtual skate park manifested through an immersive light and sound installation. 60 four-foot T5HO fluorescent lights and multi-channel sound system blast 300,000 lumens of pure white light attitude. It was installed at the Los Angeles Architecture and Design Museum for three months. 2011.

New Haven, Connecticut

The faces of  350 students, teachers and administrators at Gateway Community College appear every 30 seconds as a slow-motion video sequence on a large 11 x 11 meter low-resolution LED video screen, viewable both inside the lobby and to the street. Individual faces are accessed and are controlled via a smartphone or website. This project challenges notions of the public and private presentation of images, while demonstrating that Gateway Community College is an important and forward-looking educational institution. 2013.

Edmonton International Airport, Canada

Flightpath is a 160 meter sound and light installation. Arriving visitors are tracked and rewarded with vibrant light patterns of red LED light. 2012.

Mobile World Congress, Barcelona, Spain

The Google Touchwall was conceived by Electroland as a touch and feel installation to artistically present the current and future elements of Google Android interaction design, presented at the Mobile World Congress in Barcelona, Spain. 36 tiles present a wide variety of tactile experiences that include textures; heat and cold; moisture; vibration; sound; light; peep shows; blowing air; door chimes; pulsing fur; scents; and interactive displays that abstractly display basic Android UI. 2012.

Los Angeles, California

A large floating stainless steel Lotus flower light sculpture provides shade and a visual focus in the courtyard. At night the 8-meter wide sculpture changes in color and intensity as people walk below. 2010.

Memphis, Tennessee

Lightspan is the first interactive light installation in the public art collection of Memphis, Tennessee. LED lights dynamically change color to register people's actions on a 60-meter pedestrian bridge. Person tracking is accomplished with 27 sensors placed at three-meter intervals. 2010.

Indianapolis International Airport, Indiana

The ceiling of the pedestrian bridge of this interactive light installation is covered with a field of interactive illuminated LED light dots that display colors and exhibit a range of intelligent and playful behaviors, accompanied by sounds. The LED light dots persistently track and follow visitors the length of the bridge. Lines of light dots visually connect two passengers approaching each other over the entire 43 meters. 2008.

Los Angeles, California

A large interactive carpet of LED lights detects visitors and displays interactive light patterns in response. LED lights on the building face simultaneously display to the surrounding city the same light patterns that are on the interactive carpet. Environmental intelligence and surveillance of human activity are combined with a video-game sensibility. 2006.

Rockefeller Center, New York, NY

Electroland designed a unique branded interactive light and sound installation for Target, located on the top-floor observation decks of Rockefeller Center. Visitors entering the space are sensed and tracked persistently by four 3-D stereo-vision cameras. Individualized light patterns and sounds follow each visitor around the space. 2006.

Guadalajara, Mexico

An interactive touchscreen located in the American section of the Guadalajara International Book
Fair allows visitors to manipulate a floating cloud of 200 author names, with imagery from the touchscreen simultaneously projected onto the nearby 30-meter wall. Information is touched, zoomed and panned to navigate a large amount of data. Partners in this effort included John Friedman Alice Kimm Architects, the Los Angeles Department of Cultural Affairs and the National Endowment for the Arts.  The project was produced by Electroland  in collaboration with designer Andy Goldman. 2009.

Los Angeles, California

A 40-meter LED light instalation on the facade of the Los Angeles Fashion Center pulses with blue LED light patterns that are activated by passing cars. 2009.

In the film “Realtime” a woman explores the Los Angeles landscape while seeking the Hollywood sign, and on her journey she just happens to pass through a few Electroland projects. Director: Cameron Mcnall. Producer: Damon Seeley. Actress: Jill Evyn. Director of Photography: Philip Holahan. 2009.

Los Angeles, California

The outdoor lobby of the Los Angeles Fashion Mart is filled with 22 brightly colored interactive flowers that hang as one large upside-down bouquet in a light and sound installation. Flowers respond individually to people and collectively in a riot of sound and colored light. 2008.

North Hollywood, California

A 73-meter LED interactive light installation tracks passing cars and alternates between two modes: alphanumeric letters that read out famous lines from Hollywood films, and abstract letterforms that follow cars as they pass by, displaying bright red "collisions" as the cars pass each other. 2007.

New York, New York

Lumen is a site-specific light and sound installation that lines the stairwell of the 2006 National Design Museum Design Triennial of the Smithsonian / Cooper Hewitt Museum . Technology partners  include TYZX Inc., who provided the 3D vision system for tracking pedestrians; Sylvania, who provided technical assistance and 75 T5 bulbs with Quicktronic dimming ballasts; and Lightolier, who provided the fluorescent T-5 fixtures. December 2006- July 2007.

Calgary, Canada

Eleven colored glass interactive light sculptures mark each of the main tram stops along the 7th Avenue transit corridor in Calgary, Canada. Each sculpture displays unique interactive patterns when people approach them. When viewed as a group they lend a cohesive identity to the transit corridor. Proposal only, 2007.

Houston, Texas

A giant mirror ball creates immersive patterns of light from sunlight during the day and reflects projected artificial light patterns at night. This spectacle object marks an important public gathering location of ephemeral city events, concerts, and sports celebrations. Proposed only, 2008.

Xiamen, China

Continuous projections of sealife surround the walls in the immersive video and sound installation.

Episodes include swarming  green fish, an enormous red fish, eruptions of bubbles and tsunami storms. This pop-up installation was designed and fabricated in California, and re-erected in China in three days. 2008.

Xiamen, China

A curved metal-frame and translucent fabric exhibit space houses a large 2m by 4m interactive table. Colorful fish and other swirling, abstract sea creatures exhibit "artificial life" behaviors.  Participants touch the creatures to reveal images and movies. 2007.     

Los Angeles, California

During the day the Interactive Ring sits in the plaza between the twin towers; at night it rises slowly to 150 meters above the plaza. The ring changes color and intensity in response to activity along a circular paving in the plaza below. Proposal only, 2006.

Los Angeles, California

The Urban Nomad inflatable shelter is conceived as a social provocation to provoke a dialog about the invisibility and marginalization of the homeless. Current design culture aesthetics contribute to the rebranding of the homeless to confound expectations regarding the ability of the homeless to appreciate and to be served by consumer design values. 2004.

Los Angeles, California

Colored lights fill 81 windows extending over 180 meters at the Southern California Institute of Architecture (SCI-Arc), controlled by the touchpad of a mobile phone. Anyone can call in to control the lights, from any location. 2001.

Hollywood, California

Large-scale sculptures of iconic movie scenes are strategically situated to cast shadows onto the walls of nearby buildings, all of which house movie-making activities, resulting in shadows returning to the site of their production. The movie scenes include The Wild Bunch, Warlock, North By Northwest, The Magnificent 7, One Million Years B.C., Easy Rider, and "The End" credit for Casablanca, which is still viewable at the corner of Wilcox and Santa Monica Boulevards. 2001.